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Artificial intelligence in the present and future of film

4 August 2026 · 1 min read

What role does artificial intelligence play in the present and future of film?

Few people in Alicante can offer as interesting a perspective on this as Miguel Herrero, a professional with a long career in the film and TV industry and a very thoughtful view of how the industry is evolving.

In this conversation he shares his thoughts on the present and future of AI in filmmaking: a technology that is advancing at great speed and is already transforming the way we create, produce and consume audiovisual content.

It is a very recent debate between those who see AI as just another tool and those who believe it will profoundly change the profession.

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